If you are giving away or selling anything on your site, and you aren’t offering an immediate upsell or special offer after each opt-in or purchase, you are missing out on a big opportunity to earn more money.
The Special Offer is an extremely powerful marketing technique. It is simple to implement and enormously effective when used correctly. Any product or service that can benefit the customer’s purchase should be routinely made available. You can apply this to several situations and see an immediate increase in earnings, even with your existing level of traffic.
One of the cool things about this technique is that long after the initial process is put in place and set in motion, it works its magic on complete autopilot. It is also very versatile, and that gives you a lot of room to be creative.
The sooner you can present your back-end offer to your customer, the better the results you will have. You can also position special offers at various places along your sales funnel.
- Immediately After Signup or Purchase – This is the ideal time to interest someone in your special offer. They have shown that they trust you enough to commit to your product. They are now in “action mode” so you must strike while the iron is hot. A surprising percentage of people will take you up on any special offer you introduce at this juncture, as long as it promises to provide additional help with their problem.
- The Product Download Page – This is another great place to present a special offer. Your subscriber or customer is now full of excitement and really eager to access the product. In that emotional state, he or she is likely to be much more open to your suggestion. You can use a text link, banner, or image to take them to a product or service that adds value and is relevant to the original offer.
- Email Follow Up Series – Every now and then, as you share free content with your list members and build rapport, include a special offer. It could be a modest discount on one of your products or a deep discount on a package of products. Just make sure to mention that the offer is available only to your list and is for a limited time only. Don’t forget to specify exactly how much time, to reinforce urgency. People like being a part of an exclusive group and respond to the benefits that come with being associated.
Important Points to Keep in Mind
Your special offer has to be compelling and must make sense in the customer’s mind. It should be presented as the logical thing to come next. You can achieve this by clearly spelling out the benefits and showing how closely the special offer relates to the initial product.
The better the quality is of the front-end product, the better response you’ll have with your special offer. And if you consistently deliver more value than the visitor expects, you’ll never be disappointed with the results you get.
By strategically introducing special offers, you’ll be developing the most important asset in your online business, your buyer’s list, and at the same time you’ll be making money. What better way to kill two birds with one stone!
If you would like to find out more about how you can use the special offer and other marketing tactics to increase your earnings and influence, take a look at this!